"가장" "스포츠" 웨어 "계" "에서" "Nike" "뿐만아니라" "아디다스", "뉴발란스", "푸마" "등" "각각" "고유한" "개성" "과" "컨셉" "를" "추구하며" "뜨거운" "트렌드" "경쟁" "을" "전개하고" "보이고".""이같은" "경쟁" "속에서" "개별" "브랜드" "는" "각자의" "차별화된" "특징" "를"